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We sell engineering, so we lead with a measurement instead of a promise. Run a real audit on your own domain and read the result before you read a word about us.

Mobile strategy, Google PageSpeed Insights. Takes 20 to 60 seconds. Nothing is stored.

Performance
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Accessibility
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SEO
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Practices
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LCP
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CLS
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Blocking
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--PERFORMANCE
28
Engagements
10
Sectors
7
Client countries
7
Years
What we are

AI product engineering for companies that already have systems

Most of our work starts where a greenfield build ends: a vendor system that cannot be changed, a monolith that cannot stop, a compliance clause that rules out the obvious answer. That constraint is the job, not an obstacle to it.

We are a small senior team. Every engagement has a named baseline before it has a plan, and a named internal owner before it ends.

Operating principles

  • Measure before you build. No baseline, no project.
  • Write down the option you rejected and why.
  • The smallest change that moves the number wins.
  • If your team cannot run it without us, we failed.
Selected work

Client names withheld, numbers are not

Every engagement below is real and anonymized to the level the contract allows. Figures carry the measurement window that produced them.

All engagements
LogisticsUAE14 weeks

A tracking portal that stopped queueing behind itself

Peak hour timeouts on a shipment tracker, caused by a vendor system nobody was allowed to touch.

p95 response
-89%
Throughput
+290%
Tickets
-54%

CS-2025-01

Professional servicesUS7 weeks

The chatbot we talked them out of building

Losing deals to response time, with every proposal assembled by hand from prior engagements.

Turnaround
-96%
Hours returned
+58
Win rate
+11%

CS-2025-07

E-commerceEgypt5 weeks

Deleting nine apps beat rebuilding the store

A Shopify storefront carrying fourteen apps, losing mobile buyers before the page finished painting.

Mobile LCP
-69%
CLS
-89%
Conversion
+28%

CS-2025-03

Sectors

Where the twenty eight engagements sit

Counts include work we cannot publish. Each row is a sector we have shipped in, never one we would merely consider.

SectorEngagementsPillars used
Logistics4Platforms, Data
Fintech5Data, Compliance
E-commerce4Website, Growth
Healthcare3AI, Compliance
Education3Growth, Platforms
Manufacturing2Platforms
Professional services3AI, Leadership
Real estate1Website
Media1Leadership
Retail2Compliance
Stack

Technologies with shipped engagements behind them

Not a list of things we have read about. Each figure is the number of engagements where this was load bearing in production.

18
Next.js
15
PostgreSQL
14
AWS
21
TypeScript
11
Cloudflare
10
Python
9
Redis
5
Kafka and CDC
7
Supabase
6
Terraform
Process

Four phases, and you can stop after any of them

011-2w

Assess

Measure the baseline before proposing anything. If there is no baseline we build one first.

021-2w

Decide

Target design with the rejected alternatives written down, so the choice is auditable later.

034-24w

Build

Reversible increments behind flags. Every deploy measured against the baseline.

041-4w

Hand over

Runbook, named internal owner, and the metrics your team watches after we leave.

This site

We publish our own numbers because we sell them

An agency that sells performance and ships a slow site has answered the question already. Every figure is a Lighthouse run against this build, including the mobile one that is not flattering.

100
Performance

Lighthouse desktop, every route tested

96
Performance

Lighthouse mobile, throttled 4G

100
Accessibility

WCAG 2.2 AA, zero failing audits

0
Layout shift

CLS on every route tested

0.6s
Desktop LCP

Slowest route measured

2.8s
Mobile LCP

Throttled 4G. The React runtime is the floor

In their words

Attributed by role and sector, never by name

They focused on bottlenecks before writing a single feature.

Head of Operations, logistics

The most valuable recommendation was what not to automate.

Managing Partner, professional services

Performance work produced results faster than a rebuild would have.

Founder, direct to consumer retail

Fit

Who this works for, and who it does not

Saying no to the wrong engagement is the cheapest thing either of us can do. Here is where we are honest about it.

A good fit

  • You already have systems, customers and revenue to protect
  • Someone internally can own the change after we leave
  • There is a number that should move, and you know which one
  • Procurement, security and legal are part of the plan, not a surprise

Not a fit

  • You want a demo for a board meeting rather than a system in production
  • The deadline is shorter than the shortest honest path to the outcome
  • Success is defined as shipping rather than as a measured change
  • The work has no owner with authority to approve a decision

Start with a measurement, not a meeting

Run the audit above, or buy the two week assessment and bring a real report to the first call. Either way you arrive with data instead of a brief.