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20+ years · 40+ startups

Know what to do next to grow your business

UpgradIQ reads your numbers each month, picks the three things worth doing this week, and shows what each decision moved. With the courses to do them well.

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Northwind Coffee
Sample · September
Revenue$16,200−19%
Churn11.8%+5.9 pts
Site health73−4

This week's Sprints

  1. Keeping customersCall five customers who left20 left in September, 11.8% of your base. Only they can tell you why.
  2. Getting foundCut your costliest channelA new customer cost $300, up from $200. At last month's cost, $9,000 wins 45.
  3. Turning visitors into customersFix your biggest funnel leakHalf a point more on 8,000 visitors is 40 customers a month.
Who it is for

Which of these is you?

Founders

Company pulse: Runway, the next decision and the proof investors ask for, in one workspace that remembers what worked.

Growth teams

Experiment board: Experiments ranked, run and read, Sprints from your numbers, and a weekly update your manager reads in a minute.

Search specialists

Search cockpit: Search Console read daily, the queries within reach, decaying pages and a brief for any query, turned into Sprints and tasks.

Agencies

Portfolio view: Every client on one screen, retainers that stay profitable, and reports under your own name.

The problem

Numbers everywhere, and no one says what to do

Too many tools

Analytics, a CRM, a spreadsheet, ads. None says which number matters this week.

Advice that is not about you

Courses and articles teach the average business. Yours has its own numbers, stage and constraints.

No memory of what worked

You try something, the month moves on, and nobody checks if it was what helped.

How it works

One month, four steps

  1. Enter your month

    Two minutes: visitors, leads, customers, revenue and spend. Your website is read on its own.

  2. Get three Sprints

    Picked from your numbers, the costliest problem first, and written with your own figures.

  3. Act on them

    Each Sprint opens the tool and the lesson for it. Adam AI answers what is left.

  4. See what moved

    Every decision is read again one and three months later, so you learn what works for you.

Inside the membership

Your business, in one place that remembers

Business snapshot

Your numbers month by month and the metrics worked out from them, with Site health: your website read and scored every month.

Weekly Sprints

The three things worth doing this week, picked from your numbers and written with them. Take one on and it goes in your log.

Decision log

Every Sprint you took on, the number it was meant to move, and what that number did one and three months later.

12 tools and 13 site checks

Pricing, unit economics, runway, funnel and more, filled from your numbers; and checks that read your own pages.

Adam AI

Ask about your business and get an answer from your own numbers, Sprints and decisions, with the tools and lessons for it.

Workspaces

Run more than one business or project, each with its own numbers, Sprints and decisions. The plan sets how many.

Learn it while you do it

The courses behind the Sprints

All courses →
Intermediate · Growth

Business Growth Systems

Most growth plans are a list of tactics, so they break at the one constraint nobody measured. This course replaces the list with a system. Across 10 modules you build a growth blueprint, from the boundaries you refuse to cross to the operating manual your company runs on, then take it into the AI era: pricing AI products, funding growth from your runway and raising on your numbers, and measuring it all with numbers you can defend. Every module ends in a decision you write down, worked through case studies and your own numbers.

10 modules19h 17mCertificate
With membershipOpen the course →
Advanced · SEO

SEO Mastery

Most SEO still works for a page of ten links, while AI answers now decide which pages get read. Across 19 modules this course takes you from how search engines crawl, render and index a page to how AI search picks its sources: site architecture, Core Web Vitals and log files, your data in Search Console, BigQuery and Python, and the surfaces beyond the web page, from local and international to Discover, video and AI crawlers, then links, digital PR, Merchant Center and recovering from manual actions and core updates. It ends with a final project and a roadmap for your own site.

19 modules28h 51mCertificate
With membershipOpen the course →
Intermediate · SEO

Google Ranking Factors

Every year a survey of SEO practitioners ranks what moves Google, and teams turn that list straight into a work plan. This course grades the survey against Google's own documentation, then gives you twenty-four checks to measure on your own site with Search Console, GA4 and a crawler, from relevance, links and content to brand, clicks, technical health and experience. You finish with a scorecard for your site and a dated ninety-day plan, ranked by what each gap costs you.

1 module23mCertificate
With membershipOpen the course →
20+Years building companies
40+Startups advised
238Lessons in the courses
4Courses with certificates
Adam Hafez
Who built it

Adam Hafez

Twenty years building and fixing companies, and 40+ startups advised on revenue, unit economics and growth. UpgradIQ is how he works with a founder, turned into something that runs every month: read the numbers, pick what matters, check what it moved.

About Adam →
Membership

One membership, three paces

Compare the plans →

Starter

$29 a month

  • Your numbers, Sprints and decision log
  • Every tool, site check and course
  • One workspace
  • 10 Adam AI questions a day
Choose Starter

Pro

Most take this

$49 a month

  • Your numbers, Sprints and decision log
  • Every tool, site check and course
  • 3 workspaces
  • 30 Adam AI questions a day
Choose Pro

Scale

$99 a month

  • Your numbers, Sprints and decision log
  • Every tool, site check and course
  • 10 workspaces
  • 60 Adam AI questions a day
Choose Scale
FAQ

Before you ask

All FAQs →

How are the Sprints picked?

From your own numbers. You enter five figures a month; we compare them with similar businesses, and the Sprints that fit what moved come first.

What if I have no numbers yet?

You start from your type of business and its stage, and get three Sprints for where you are. The Sprints follow your numbers from the first month you enter.

What happens if I cancel?

Cancel whenever you like, from your dashboard. Access runs to the end of the period you paid for and nothing is charged after it.

How can I pay?

By card (Visa or Mastercard), monthly or yearly. Stripe handles the payment, so we never see or store your card number.

Start with last month's numbers

Two minutes to set up, and this week's three Sprints are waiting.

Join from $29 a month